A Dashboard, which will help Content Managers/Brand Managers/E-comm Managers effectively manage and improve Content across Retailers ⚡️

Project Overview

As a part of our commitment to enhancing user experience and addressing user challenges, we took this initiative to help users improve the quality of product content. The Digital Shelf Analytics platform in our product has a strong history of integrating with various Product Information Management systems (PIMs) and enabling Content compliance. However, we have identified a crucial pain point for our users: the inability to assess whether the content added to the PIM/extracted from retailer sites is optimal and will ensure the best product presentation or not.

This case study outlines our approach to solve this problem and provide our users with a platform to improve/manage content.

<aside> ⏳ Duration

Nov’23 - Mid Dec’23 Research**,** Iterations and Feedback

Dec’23-Mid Feb’24 Development and Release

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<aside> 👥 **Project Stakeholders

****Product Managers - 02

Designers - 01

Developers - 02

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<aside> 📈 Business Impact

Grew usage by 700%

Adoption by over 75% of clients

New Brands Onboarded - 03

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Primary Tenets

• A Content or Brand Manager must possess the capability to oversee and enhance their PDP Content across various retailers, concurrently evaluating it against the PIM.
• They should receive tailored suggestions for enhancing their PIM Content to elevate their Content score.
• Presently, our platform hosts numerous dashboards for Content Management, resulting in fragmented data consumption, analysis, and action-taking processes. Users are seeking a straightforward and cohesive experience to facilitate seamless decision-making.

Okay, let’s get started 😀

Design Process

Plan to align the design process with the project type and our timelines.

<aside> 🤝 Empathize

Discovery and Research - Personas, Requirements, Usage and Adoption.

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<aside> ✏️ Define

Problem statement - Understand, Analyze, Prioritize.

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<aside> ✨ Ideate

Problem solving and Design - Research, Brainstorm and Iterate

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<aside> 🗣 Validate

Acknowledging Feedback - Dry run with clients, Internal CS team.

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Discovery and Research

👤 Who is it for?

The Content Management Dashboard caters to Target users including Content Managers, E-Commerce Managers, Brand Managers, and Shopper Marketing Managers. They heavily rely on this platform to oversee Content across diverse Retailers and ensure alignment with their strategies and Plan

🚀  What is the success metric for this dashboard?

The success of this Dashboard hinges on providing users with a seamless mechanism to gain an overview of their overall performance, identify areas requiring attention, and receive actionable suggestions for resolution. It's crucial to recognize that this dashboard serves as their scorecard, directly influencing bonuses and increments based on their performance.

📈 How to drive Repeat Usage?